What a huge week!

marketing stuff No Comments

Well this week has been huge, and it isn`t even over yet!

On tuesday Todd Gross and Derrick van Dyke launched a great new
site that will supply you with a pre-made video for clickbank or
even your very own products.
You’ll have instant access to professional videos that *pre-sell*
the most popular affiliate products on the Internet.

You don’t have to know ANYTHING about video to take
advantage of this UNIQUE system and you don’t even
need a website to rock your affiliate commissions
into the stratosphere!

This is a “digital rush”…

At the moment they are offering a Free 7 day trial so you can
use the system, and see how great these videos work.

Take a look here at Presalevideos.com

The other great thing to happen this week, was the call yesterday afternoon between
Russell Brunsen and Mike Filsaime.
This call went over 3hours with russell and Mike grilling each other about their
respective businesses. Then those lucky enough to get on the 1st call line (first 250),
got to ask questions of Mike and russell.

Now the recording of this 3 hour interview is only available to those of us lucky
enough to buy Russell Brunsen`s 12 month millionaire product, thru
Mike Filsaime.

This will be available very soon for people to purchase, so stay tuned.
I only got to listen in for a short period, and cannot wait to hear the
complete audio.

To finish the week for me, my wife and I will be celebrating our 1st
wedding anniversary on sunday, and as I am away working until friday
I am looking forward to getting home.

Well until next time.

Shane.

Am I glad i joined Stephen and SMCC

marketing stuff 1 Comment

Wow!! That is all I can say about the last two evenings I have had online…

Another concept on building traffic numbers to your sites,has
been presented by Stephen Pierce.

He as, over 2 evenings shown us all the ways to get traffic using blogging, and forums.

Stephen has 23 ways in his bag of tricks, to increase traffic to your sites will very little or no outlay.

He has produced some great flowcharts in easy to understand format, that have us all using these ways daily to bring in more quality traffic.

For me living in Australia, the webinars start at 11pm my time, but have been well worth the lack of sleep

Just one of my sites has had over 700 visitors in only 7 days, and that was from forum marketing and $A 50 in ppc.

Well better get ready for tonights webinar..

Cheers

We should always look outside the box…..

marketing stuff No Comments

It’s a Great Big World Out There

by Diane Hughes

In my life, I spend a lot of time online. I’m in the business of helping e-business owners build up their e-business. That requires me to keep myself knee-deep in the e-business world.

But the other day, over breakfast, I was reading the paper and was flipping through the classifieds because a friend was going to have a garage sale and I wanted to see her advertisement. I meant to glance through the “Business Opportunities” section of the classifieds fairly quickly, (because I’m not looking for business opportunities). But as I scanned the page, I noticed a small advertisement promoting a website.

It got me thinking about advertising your online business offline.

Lots of companies do it right now, but it seems to be mostly the big companies that do. However, there’s no reason why smaller companies can’t, either. Sure, you probably don’t have the budget or inclination to advertise on television, like Travelocity.com, for example, but it doesn’t mean that you have to close off the outside world and only advertise in the land of html.

* Have you thought about advertising your online business in the offline world? If you have a well-defined niche, you might consider placing an ad in a trade journal marketing to that niche.

* Or consider putting a bumper sticker on the back of your car (and all of your friend’s cars). This works especially well if you have a website that markets to a local market.

* I was intrigued by the classified ad enough to go online and type in their website. Would it work for your website?

* Find a valuable, inexpensive product you can direct-mail and send it out. For example, your URL on a beautiful calendar will hold a rapt audience for 12 months.

* Offer seminars and workshops in your local area for your target market and mention your website’s URL during class.

Offline advertising – at first glance – seems to work well for advertising in local markets only. That’s slightly true, but it’s not necessarily a bad thing. After all, if you’re advertising online, you’re spending a few cents per impression and getting impressions all over the world. On the other hand, you can spend the same amount of money to get several impressions in a small area. It’s like going from an mile wide and an inch deep to an inch wide and a mile deep. And (depending on your advertising methods and frequency) you just might get the people of that community buzzing about your business enough that you can leverage into other marketing, too.

Here’s an example: if you sell tours to the Mediterranean, create an interesting and unusual URL and advertise it prominently and mysteriously all over a small town. People will click your URL because they want to know why they’ve been seeing it all around town. As you develop an audience from that, create press releases and newspaper articles about the Mediterranean that you can put in the small-town paper. Then, send out press releases online asking, “Why is Smalltown buzzing about the Mediterranean?”

This is just one example of using offline advertising to market your online business. Can you think of more?

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Diane Hughes
ProBizTips Weekly

Diane has touched on a subject that I have been using for awhile now,
and that is why I included this article.
You don`t have to be big to advertise offline, just be effective and success will come to you!

10 Ways to make your Ads command attention

marketing stuff No Comments

1. Place colorful graphs, pie charts and other charts in your ad copy. Use charts that will grab a persons eye and also support your product claims.

2. Highlight buying incentives like free bonuses and m.oney back g.uarantees. You could place them in boxes or in front of a different colored background.

3. Use short sentences or sentence fragments in the body of your ad copy. A short burst of words can catch a skimmers eye with one quick glance.

4. Highlight all the important keywords and phrases in your ad copy. You could use bolding, underlining and color to highlight the important words.

5. Place attention grabbing pictures above and within your ad copy. A powerful technique is to use before and after pictures of people using your product.

6. Use a headline that catches the attention of your target audience. One of the most effective ways is to use a free offer as your headline.

7. Make your ad’s keywords and phrases standout by enlarging the text. This technique works wonders with headlines and sub headlines.

8. Make your products list of benefits and features stand out by using a symbol in front of each of them. The symbol could be a dash, solid circle, star, etc.

9. Use sub headlines to break up your ad copy and to capture a skimmers eye. You could make them even more powerful by highlighting them with color.

10. Use attention grabbing adjectives to describe your product. For example sizzling, incredible, high power, ultramodern, killer, eye popping, etc.

If you are not using any of these suggestions, you may now know why things aren`t going
so well.

To your online success.

All we need is an E-Headache!

Lessons in Life, marketing stuff 1 Comment

Invasive E-Marketing Can Cause E-Headaches

by Diane Hughes

Once e-technology was introduced to marketing, many businesses moved to online marketing, utilizing email, e-newsletters and pop-up advertising on the Internet. This “interruption-based marketing”, has resulted in a marketing numbness of the consumer. The backlash of the constantly bombarded Internet browser has been more technology to block pop-ups, filter spam and calls from lawmakers for stricter regulations. These steps made against online marketing have resulted in the blocking of up to 37% of legitimate e-mails to ISP’s.

To take it one step further, an over exposure could result in consumers ‘tuning out’ or anger towards a company, especially on the Internet. The American Marketing Association estimates that legitimate e-mail blocked as spam will cost companies as much as $419 million in 2008. These sales will not be lost due the revenue spent in sending out blanket emails but because of the consumer backlash. Consumers have grown frustrated and tired of being constantly overwhelmed with meaningless advertisements that are not beneficial to them. Consider this scenario.

Let’s say you were in the midst of an important project that required your undivided attention. As you worked on this all-important project, your phone rang every five minutes. As you look at the caller ID (as we all do), you see it is a vendor that is attempting to sell you something. Since you did not answer the first ten times, the vendor continues to call, interrupting your thought process. Tell me, what comes to your mind?

Personally, I can think of many profane words. Unfortunately for the vendor, they are all profane. Not only would I refrain from buying from this vendor but I would also tell everyone I knew about the vendor’s escapades. For this reason, be weary of the companies that sell you the opportunity for so-called ‘legal’ email marketing. Not only do you risk not earning back the money spent, you risk running away potential customers.

Statistics show that effective marketing is not based upon saturation of consumers, but by how many of the right consumers are exposed to the advertisement. The business community is coming to understand that consumers only want choices on items in which they are in the market to buy. This means that in order for you to be effective, you must push towards responsible methods of advertising. How do you do that?

Realize that a wonderful website and personalized emails are not all necessary for successful e-business. Unfortunately, people view the Internet as an ‘easy’ medium for advertisement. Because there is such easy access to the Internet medium, your presence makes you no more special than the next guy. You must use your website as a point of reference. Learn to use effective titles, headings and SEO words on your site. This will rank them higher in the search engines. Then, once a customer comes, give them your best business and treat them right. If you do this, you will earn the positive ‘word-of-mouth’ rather than the profane.

No matter how easy Internet marketing might seem, you can not get around the basic foundations of marketing: Knowing your business and Knowing your customer. You would much rather potential customers receive an email from one of your customers testifying to your performance, than for them to receive one from you.

——————————————————————————–

Diane Hughes
ProBizTips Weekly